Service Payment Plan (SPP) provides flexible payment options that help make automotive protection products more accessible to customers. With dedicated SPP training content available on RockED, two SPP Journeys were assigned as RockED’s Topic of the Month across 39 stores within a dealer group for two months.
In June and July 2026, a dealer group used Topic of the Month to increase focus on SPP across its network. The two Journeys were assigned directly in the RockED app as the Topic of the Month to 39 stores, giving employees easy access to targeted training. 239 Guide views came from 36 users across 23 stores during the campaign.
Topic of the Month brings selected content to the forefront of the RockED app for a set period of time, giving learners a clear area of focus. By featuring SPP content across the group, more learners were exposed to the training, helping build awareness and knowledge around SPP, contributing to increased business volume.
The initiative generated engagement across the dealer group and coincided with a significant increase in SPP business; SPP sales volume across the 39 assigned stores increased 89% year over year compared with the same two-month period in 2025.
The impact also extended beyond stores that were already producing SPP business. 14 locations that had submitted no business during the same period the previous year began submitting business in 2026.
Focused training can support a larger business initiative by directing attention toward the behaviors and opportunities that matter most. For this dealer group, concentrating training around SPP helped create greater awareness and engagement at the same time the organization saw meaningful growth in business volume.
“There is no question that the increased focus on SPP contributed to this jump in volume, and I think it's an excellent use case moving forward to the type of impact we can expect at other groups as well.”
-Erik Wielgos, Director of Dealer Success, SPP