When it comes to customer experience and dealership performance, the most overlooked tool might just be the one that rings. Whether it's a service inquiry or a sales lead, the phone is your frontline team’s first and sometimes only chance to make an impression. And yet, too often, that moment is lost. Missed opportunities. Poor handoffs. Awkward conversations. It’s a silent killer of KPIs hiding in plain sight. At RockED, we’re tackling that problem head-on with our new Phone Skills Certification Program—a role-specific, certification-backed learning journey designed to give your sales and service teams the confidence, structure, and strategy they need to win every call.
The phone is not just a communication tool—it’s a revenue engine. In fact, poor phone performance leads directly to:
What’s worse? Most frontline workers don’t even know where they’re going wrong. They’re not lacking motivation—they’re lacking training.
As one partner told us, "We were tracking everything—traffic, leads, appointments—but couldn’t figure out why conversions weren’t moving. Then we listened to the calls."
That’s the power—and peril—of the phone. Which is exactly why we built a solution.
RockED’s Phone Skills Certification Program is not only about etiquette – it’s about execution. With three progressive tiers (Fundamentals, Sales & Service, and Advanced), it’s tailored for every experience level and every call type.
Here’s what makes it a game-changer:
This program has something for everyone:
As we like to say: “Lost calls are lost revenue.” Let’s change that.
The Phone Skills Certification Program launches soon on the RockED platform. It’s training that transforms, practice that sticks, and performance that scales. Because when your people sound good, your business looks even better.