What is Automotive Training Felt Like This...

Imagine a single solution that brings together the engagement levels of viral videos like TikTok and Instagram Reels, the addictiveness and inspiration of Peloton, and the gamified learning design of Duolingo. That’s exactly what RockED delivers for the automotive industry.

At RockED, we believe training shouldn’t be a chore—it should be an experience. One that energizes your team, elevates customer experience, and delivers real results for your business. Let’s break down that bold vision and show you exactly how we bring it to life for OEMs, dealer groups, and vendor partners alike.

Viral Video Engagement: Like TikTok and Instagram Reels But Built for Learning

TikTok and Instagram Reels captivate millions with short, snackable, visually rich content. That same energy is infused into RockED’s learning experiences:

• • • Microlearning design delivers content in short bursts that match modern attention spans which makes it ideal for sales consultants and service advisors juggling real-time demands.
    • Visually rich media including motion graphics, embedded video, and interactive prompts keeps users scrolling, tapping, and engaging.
    • Just-in-time delivery means the right training hits your team when they need it most and in the flow of work.

The result? Higher completion rates, improved retention, and teams that are actually excited to learn.

The Peloton Effect: Motivation, Community, and Continuous Progress

Peloton redefined fitness by combining expert content with dynamic motivation. RockED does the same for automotive training:

• • • Instructor-led and persona-specific content that speaks directly to the unique needs of technicians, advisors, and showroom staff.
    • Personal dashboards and achievement milestones keep learners on track and pushing for the next level.
    • Community leaderboards, social features, and optional coaching tap into the competitive drive that fuels consistent growth.

Training becomes less about compliance and more about progress which translates directly to better customer interactions.

Smart Learning Like Duolingo: Gamified, Adaptive, and Results-Driven

Duolingo makes learning feel like a game. RockED brings that same magic to professional training:

• • • Game mechanics like streaks, levels, and badges create a reward cycle that keeps users coming back.
    • Adaptive learning paths ensure that each user is challenged at the right level and never feels like they’re wasting time.
    • Data-backed performance tracking gives leaders visibility into what’s working—and what’s not—so training can constantly improve.

Every tap, every answer, every module completed feeds a smarter training engine and a stronger frontline team.

Why This Matters: Training That Powers Customer Experience

Great customer experience starts with confident, knowledgeable employees. RockED transforms training from a “have to” into a “want to,” ensuring your team shows up equipped and energized to deliver excellence.

• • • For OEMs, this means stronger brand alignment and faster product launches.
    • For dealer groups, it translates to improved CSI scores and higher profitability.
    • For vendor partners, it ensures that tools and technologies are adopted and applied in the field.

When training feels like TikTok, Peloton, and Duolingo, learning engagement skyrockets and customer experience becomes your biggest competitive advantage.

Ready to Train Differently?

Join the 5K+ dealers, 35K+ learners, and the spectrum of industry partners and OEMs that are already turning their learning programs into engines of engagement and growth. RockED isn't just a platform; RockED is redefining how the automotive world learns, trains, and wins. 

RockED: Develop people. Drive performance.