FORT LAUDERDALE, Fla. – June 29, 2026 – RockED has launched a parts department training program designed to address gaps in strengthening customer relationships and dealership operations by providing role-based learning for parts advisors and leadership.
Within dealership operations, parts departments play a central role supporting technicians and customers by managing inventory, sourcing parts and ensuring repairs can be completed efficiently. According to NADA, dealerships generated more than $93 billion in parts sales in 2025. Despite this, there has historically been a lack of a standardized approach to training across dealership teams.
“Parts departments play a critical role in connecting technicians and customers, but they are often treated as a ‘black box’ within dealership operations, with limited visibility into how parts processes are managed across teams,” said Chris Craig, Fixed Operations Curriculum Manager at RockED.
To address this, the parts department training program includes 10 collections consisting of 288 guides complete with industry certifications and AI Roleplay exercises covering key areas such as inventory strategy, e-commerce, counter operations and a heavy focus on customer service.
The curriculum is designed for parts department leadership and parts associates, and is available through RockED Core, with content structured to support day-to-day dealership workflows and drive more consistent processes across teams, from inventory management to customer-facing interactions.
“Parts professionals play a critical role in every repair order, and their performance directly impacts the efficiency, accuracy and profitability of the service department,” said Eric Fetsko, Parts Manager at Autobahn Volvo of Fort Worth. “The new parts curriculum from RockED addresses an important gap in our industry and provides valuable training for a highly influential role.”
Overall, the launch reflects RockED’s focus on supporting dealership parts teams with more consistent, role-based training across fixed operations.
For more information about RockED, visit https://www.rocked.us/ or download the app.
RockED is the premier people development platform for the automotive industry, supporting the entire employee lifecycle from pre-hire and onboarding to upskilling and career transitions. With microlearning content, gamified delivery and real-time feedback, RockED is educating the automotive workforce and solving the industry’s greatest business challenges. For more information, visit https://www.rocked.us/.
Media Contacts:
Stephanie Woelfel
RockED
Director of Marketing
stephanie.woelfel@rocked.us