Performance Development for Car Dealers

Build Expert Skills for Modern Retail.

RockED_Performance Development Platform_v2




2.5 Million

Level Up Your Teams

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Dealers worry about lower profits, high interest rates, and increased labor turnover.

Hold your associates, advisors and leadership accountable for improving their customer skills and performance.

Performance Development Re-Invented

Traditional Training

  • Annual/quarterly training

  • Classroom or desk-bound

  • Long clunky modules

  • Generalized content

  • Attendance-based

  • Sink-or-swim onboarding


Ongoing development

Mobile & accessible

Bite-sized videos

Personalized learning




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JM Family Enters Partnership, Invests in RockED to Elevate Automotive Excellence

The initiative aims to empower automotive dealership associates with a platform to excel, by meeting evolving customer needs and adding value.

Hear From Dealers

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RockED dealers invest as much into their people as they invest into their inventory. Accountability comes from enablement.

Trusted by Progressive Partners

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Enable Success

Auto retail from scratch. 

2,000+ guides updated every month

Get better anywhere.

Mobile-first to support your people on the GO

High retention.

2-min micro-lessons to learn in the flow of work

Designed for Your Frontline | Managers | Enablement

Personalized Paths:

Put Sales, Service, BDC and Leaders on self-study journeys to get better every day.

Effective Coaching:

Augment your one-on-one reviews with to build strengths & confidence.

Fueled Huddles:

Bring RockED to your group meetings as an icebreaker to address bigger learning.



Learn From The Best

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Negotiate Better With Durran

Explore More?

Learn why 1,000+ dealers trust RockED to help them level up their frontline to defend their bottom line.

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