<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=638498067808120&amp;ev=PageView&amp;noscript=1">

Meet Our Coaches

Expert Skills From Modern Leaders.


Over 1 million people work in car dealerships across the country. We partner with the best in Sales, Service, and Leadership to bring actionable advice where it matters most - to your frontline staff and their customers.







A seasoned expert with specific skillset sharing day-to-day hacks in our RockED Guides to help you reach your goals faster.

Personal digital trainers help automotive professionals to build Sales and Service competencies to master their craft.

Brendan Harrington
Brendan is a dealer and former COO of Penske Motor Group. As a 30-year auto retail luminary, Brendan is our go-to expert in dealing with unpredictable times. Brendan helps you and your teams to stay ahead with tactical and strategic insights.
Erikka Tiffani Wells
Erikka is an Honoree for Automotive News' 40 under 40 and Vice President of WOCAN. With over 17 years of dealership experience, Erikka is a sales guru coaching phone skills to Sales professionals and Business Development Centers (BDC).
Miss GoElectric
Laycee Schmidtke carries her superpower in her name - she is Miss GoElectric. As an Electric Vehicle advocate, Laycee has worked as an OEM EV product expert and dealer trainer. She empowers dealership Sales and Service professionals to drive into an electric future.
Durran Cage
Durran is an authority in optimizing dealerships' road-to-the-sale and teaching modern negotiation skills. He spent 20+ years in automotive and has served as a sales consultant, OEM district manager, Internet Director, GSM, Success Manager, and coach.
Michael Pina
25-year dealership veteran Michael Pina is experienced in Sales, Sales and Used Car Management, F&I, and Leadership. He recently served as a General Manager for six years. With this vast dealership experience, Michael knows the best hacks and tools for success.
Amber Balcean
Amber Balcaen is all about winning. She made history when she became the first Canadian female to win a NASCAR-sanctioned race in the USA. She shares her winning recipe with us as a professional race car driver and only 28 years of age.
Chris Craig
Chris Craig is a Service Superman. He worked as a Service Advisor and Technician. Chris helps Service professionals to navigate complex situations with their most sensitive clients and Repair Orders. As a full-time TikTok creator, he's got lots to share.
Jason Hearn
Winner of a national sales walkaround competition, Sales Associate Jason Hearn knows all about setting himself apart from the competition. He shares his Sales hacks in multiple RockED journeys about elevating the customer experience during the walkaround and test drive.

Want to Learn More? Pick Your Favorite Coach:

Sales Leadership With Christian
Sell More Service With Tania
Communicate Better With Aniela
Better Calls With Shawn
Lead Stronger With Don Hall
Negotiate Better With Durran
Get Ready For Electric Vehicles
Prospect More With "Big Al"

Special Guests: Lead·er


An automotive industry executive that gets To The Point podcast with Marcus Amick to inspire you striving for more.

Special guests To The Point - a podcast featuring industry leaders that cuts through the noise to discuss what matters most in automotive sales and service.

Larry Dominique
Senior Vice President and Head of Alfa Romeo and Fiat North America Larry Dominique started as an engineer at General Motors. He shares his perspective on how his OEM was able to top the 2022 J.D. Power U.S. Sales Satisfaction Index.
Tyson Jominy
Tyson Jominy is Vice President of Data & Analytics with J.D. Power. He lends his insight on the topic, following the company's recent study identifying the automakers that rank the highest in brand loyalty.
Jay Vijayan
Jay is the CEO and founder of Tekion. He also served as Tesla's first CIO. Tekion recently reached unicorn status and has become one of the most buzzed-about companies in automotive digital retail. Jay adds color to Tekion's innovative business approach.
Steve Greenfield
Steve Greenfield is the Founder/CEO of Automotive Ventures and author of the book The Future of Automotive Retail. With his deep industry experience, Steve delves into some of the factors driving that transformation and how it could all impact the business.
RockED_To The Point_logo-1

Marcus Amick is a journalist and producer with more than 20 years of industry experience covering the automotive industry. His published work has appeared in publications including Automotive News, The Verge, and Ad Age, to name a few.

Are You An Expert?

We are partnering with the best in the industry. If you are working in or with dealerships and have insights that make a difference, we want to hear from you. Please fill out the form and we will get back to you.


As Seen On

RockED_WIA Women in Automotive_logo-2
RockED_Digital Dealer_logo3
RockED_CBT News_logo-1
WOCAN Logo (1)
RockED_Beyond The Wrench_logo-1