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Meet Your RockED Experts

Building Expert Skills Requires Outstanding Teachers.


Over 1M people work in automotive dealerships across the country. We partner with the best in Sales, Service, and Leadership to bring actionable advice where it matters most - to your frontline people and their customers.







A seasoned expert with specific skillset sharing day-to-day hacks in our RockED Guides to help you reach your goals faster.

Personal digital trainers help automotive professionals to build Sales and Service competencies to master their craft.

Brendan Harrington
Brendan is a dealer and former COO of Penske Motor Group. As a 30-year auto retail luminary, Brendan is our go-to expert in dealing with unpredictable times. Brendan helps you and your teams to stay ahead with tactical and strategic insights.
Erikka Tiffani Wells
Erikka is an Honoree for Automotive News' 40 under 40 and Vice President of WOCAN. With over 17 years of dealership experience, Erikka is a sales guru coaching phone skills to Sales professionals and Business Development Centers (BDC).
Miss GoElectric
Laycee Schmidtke carries her superpower in her name - she is Miss GoElectric. As an Electric Vehicle advocate, Laycee has worked as an OEM EV product expert and dealer trainer. She empowers dealership Sales and Service professionals to drive into an electric future.
Durran Cage
Durran is an authority in optimizing dealerships' road-to-the-sale and teaching modern negotiation skills. He spent 20+ years in automotive and has served as a sales consultant, OEM district manager, Internet Director, GSM, Success Manager, and coach.
Michael Pina
25-year dealership veteran Michael Pina is experienced in Sales, Sales and Used Car Management, F&I, and Leadership. He recently served as a General Manager for six years. With this vast dealership experience, Michael knows the best hacks and tools for success.
Amber Balcean
Amber Balcaen is all about winning. She made history when she became the first Canadian female to win a NASCAR-sanctioned race in the USA. She shares her winning recipe with us as a professional race car driver and only 28 years of age.
Chris Craig
Chris Craig is a Service Superman. He worked as a Service Advisor and Technician. Chris helps Service professionals to navigate complex situations with their most sensitive clients and Repair Orders. As a full-time TikTok creator, he's got lots to share.
Jason Hearn
Winner of a national sales walkaround competition, Sales Associate Jason Hearn knows all about setting himself apart from the competition. He shares his Sales hacks in multiple RockED journeys about elevating the customer experience during the walkaround and test drive.

Special Guests: A-Play·er


A top performer and proven dealership professional sharing personal life lessons in our RockED Stories to role model you.

Special guests in The A Zone - an interview series spotlighting rising stars and proven veterans about how they stay on top of their A Game in the business.
Alix Jones
Alix is a Van Manager at Mercedes-Benz of Brooklyn, a member of the Chamber of Commerce, and 3rd gen car sales professional. Alix was named an Automotive News' 40 under 40 for her impact on our industry and in her community.
Kevin Fenner
Kevin is a dealership General Manager and a lifelong hustler. He has been in the auto industry for 25 years and a manager for 18. Kevin is a proven winner and shares his passion on the A-Zone for delivering an excellent guest experience at Jim Ellis.
Allie Peters
Allie is another stellar member of Automotive New's 40 Under 40. With over 15 years in the industry, Allie has risen through the ranks and now embraces her success as Fixed Operations Director at the Cavendar Auto Group. She drops deep insights into our A-Zone.
Janae Andrews
Sales and Leasing consultant Janae Andrews continuously sells 60-75 cars every month. That makes Janae the top salesperson in Indiana and an elite sales professional nationwide. We hear about her sales secrets and what she does to stay in the A-Zone.

Special Guests: Lead·er


An automotive industry executive that gets To The Point podcast with Marcus Amick to inspire you striving for more.

Special guests To The Point - a podcast featuring industry leaders that cuts through the noise to discuss what matters most in automotive sales and service.

Larry Dominique
Senior Vice President and Head of Alfa Romeo and Fiat North America Larry Dominique started as an engineer at General Motors. He shares his perspective on how his OEM was able to top the 2022 J.D. Power U.S. Sales Satisfaction Index.
Tyson Jominy
Tyson Jominy is Vice President of Data & Analytics with J.D. Power. He lends his insight on the topic, following the company's recent study identifying the automakers that rank the highest in brand loyalty.
Jay Vijayan
Jay is the CEO and founder of Tekion. He also served as Tesla's first CIO. Tekion recently reached unicorn status and has become one of the most buzzed-about companies in automotive digital retail. Jay adds color to Tekion's innovative business approach.
Steve Greenfield
Steve Greenfield is the Founder/CEO of Automotive Ventures and author of the book The Future of Automotive Retail. With his deep industry experience, Steve delves into some of the factors driving that transformation and how it could all impact the business.
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Marcus Amick is a journalist and producer with more than 20 years of industry experience covering the automotive industry. His published work has appeared in publications including Automotive News, The Verge, and Ad Age, to name a few.

Are You An Expert, too?

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We are partnering with the best in the industry. If you are working in or with dealerships and have insights that make a difference, we want to hear from you. Please fill out the form and we will get back to you.