RockED Experts

Meet the RockED Coaches

Over 2 million people work in dealerships across the country. We partner with the best in Sales, Service, and Leadership to bring actionable advice where it matters most - to your frontline staff and their customers.





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Our Experts For Your People

Seasoned expert with specific skillsets share day-to-day hacks in our RockED Guides to help your team reach their goals faster.

Brendan is a dealer and former COO of Penske Motor Group. As a 30-year auto retail luminary, Brendan is our go-to expert in dealing with unpredictable times. Brendan helps you and your teams to stay ahead with tactical and strategic insights.

Brendan Harrington

General Manager | Autobahn Fort Worth

Erikka is an Honoree for Automotive News' 40 under 40 and Vice President of WOCAN. With over 17 years of dealership experience, Erikka is a sales guru coaching phone skills to Sales professionals and Business Development Centers (BDC).

Erikka Tiffani Wells

General Manager | Walser Hyundai

Scott Tillema is a retired SWAT hostage negotiator, trained by the FBI, having completed over twenty years of law enforcement service. Scott now teaches organizations how to use the power of life saving negotiation principles to create business success.

Scott Tillema

Hostage Negotiator | FBI

Durran is an authority in optimizing dealerships' road-to-the-sale and teaching modern negotiation skills. He spent 20+ years in automotive and has served as a sales consultant, OEM district manager, Internet Director, GSM, Success Manager, and coach.

Durran Cage

Consultant | Cage Automotive

25-year dealership veteran Michael Pina is experienced in Sales, Sales and Used Car Management, F&I, and Leadership. He recently served as a General Manager for six years. With this vast dealership experience, Michael knows the best hacks and tools for success.

Michael Pina

Former General Manager | Retired

Amber Balcaen is all about winning. She made history when she became the first Canadian female to win a NASCAR-sanctioned race in the USA. She shares her winning recipe with us as a professional race car driver and only 28 years of age.

Amber Balcean

Race-car Driver | Venturini Motorsports

Chris Craig is a Service Superman. He worked as a Service Advisor and Technician. Chris helps Service professionals to navigate complex situations with their most sensitive clients and Repair Orders. As a full-time TikTok creator, he's got lots to share.

Chris Craig

Former Advisor & Technician | RockED

Winner of a national sales walkaround competition, Sales Associate Jason Hearn knows all about setting himself apart from the competition. He shares his Sales hacks in multiple RockED journeys about elevating the customer experience during the walkaround and test drive.

Jason Hearn

Sales Associate | Myrtle Beach Hyundai

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RockEDs Humans of Automotive

Meet the Humans of Automotive

We believe in the power of authentic stories to inspire and connect the automotive community. Hear from veterans like VADA President Don Hall, General Manager Dominic Scruggs, Sales A-Player Jason Hearn, or FixedOps Mastermind Dave Foy as they share their journeys. 

Want to Learn More? Pick Your Favorite Coach:

Sales Leadership With Christian
Sell More Service With Tania
Communicate Better With Aniela
Better Calls With Shawn
Lead Stronger With Don Hall
Negotiate Better With Durran
Get Ready For Electrified Mobility
Prospect More With "Big Al"

Are You An Expert?

We are partnering with the best in the industry. If you are working in or with dealerships and have insights that make a difference, we want to hear from you. Please fill out the form and we will get back to you.

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As Seen On

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