-1.png?width=200&height=66&name=RockED-Logo_White-w-Icon%20(7)-1.png "RockED-Logo"){kind=logo}
Automotive AI
Certification Program
Certification Program
Brought to you by Impel
AI is no longer a buzzword.
It’s changing the way auto retailers sell service, and connect with customers—every single day. But if you and your team don’t understand how AI works and how to use it, you’re leaving opportunity (and efficiency) on the table.
That’s why RockED and Impel partnered to launch the first Automotive AI Certification Program—a practical, easy-to-use program designed for real people on the frontlines of the industry.
Download the RockED app
now for immediate access
now for immediate access
Scan the QR code with your mobile device
What you'll learn (starter)
Automotive AI. This 5-part program is built with microlearning that fits your schedule—each video takes just a couple minutes. By the end, you’ll know how to:
✅ Demystify AI (no tech background required)
✅ Spot AI opportunities in retail and service ops
✅ Understand the difference between hype and real use in your store
✅ Compare AI vs. traditional dealership processes
✅ Apply AI best practices that drive ROI
What you'll learn (advanced)
Advanced Automotive AI. This 2-part program is built with microlearning that fits your schedule—each video takes just a couple minutes. By the end, you’ll know how to:
✅ Craft a practical, goal-driven AI strategy
✅ Define clear objectives that drive measurable results
✅ Choose the right platforms to unify your AI efforts
✅ Capture zero-party data—your secret weapon for a competitive edge
✅ Design effective human–AI workflows
You'll take tons of knowledge away from this course but we want to make sure you get the recognition you deserve for completing it.
🔰 Official Automotive AI Certificates
🔰 Digital badges for your LinkedIn profile and resume
🔰 The knowledge and credibility to lead AI conversations in your store
⭐ Top performers can even pass with distinction
“There is a growing belief that the employees most likely to benefit over the next 10 years are those that embrace the changing nature of work by learning to effectively work alongside AI technology."
Devin Daly
Co-Founder and CEO, Impel
Start learning today!
Automotive AI and Advanced Automotive AI Certification Programs are available now for anyone with the RockED App. Simply click to download the app and begin your Automotive AI journey today!
This will make a difference! Thousands of automotive professionals have already started and completed their certification. Get in the game!