RockED and VINCUE Launch Inventory Management Industry Certification for Retail Automotive Dealers and Operators

FORT LAUDERDALE, Fla. – May 1, 2026 – RockED has partnered with VINCUE to launch  the Inventory Management Industry Certification, providing dealership teams and operators a vendor-agnostic, modern playbook for maximizing profitability and efficiency across the vehicle lifecycle.

The Inventory Management Industry Certification will be delivered through the RockED app,
making it accessible to dealership professionals nationwide. Presented by VINCUE, the program
provides structured training and strategies across the full vehicle buy/sell lifecycle, supported by
industry data and real-world applications.

The Inventory Management Industry Certification addresses a lack of standardized and modern
thought leadership in vehicle lifecycle management across the automotive retail industry.
Dealership teams often learn planning, acquisition, pricing and merchandising through
fragmented, on-the-job experience, leading to inconsistent processes across roles and locations.

As inventory decisions become more data-driven, the gap between high-performing and
underperforming dealerships continues to grow. This certification helps even the playing field by
offering industry standards and best practices to anyone willing to learn them.

“The best practices behind great inventory performance shouldn’t be kept inside a handful of top
dealerships,” said Michael Hopkins, Chief Marketing Officer at VINCUE. “This certification
helps make the standards used by elite operators accessible to the entire industry, because when
more dealers get better, the industry gets stronger.”

The certification is structured around four learning journeys focused on inventory planning,
acquisition, management, and sales. It provides dealership professionals with a consistent
framework for making data-informed decisions across each stage of the inventory process with
the goal of maximizing profitability and efficiency at every step.

Upon completion of the certification, participants receive recognition confirming their
understanding of inventory management principles. Updates to the certification will be provided
annually by VINCUE and RockED to help dealers stay on top of new trends and the latest data.

“Inventory management is an important area of dealership operations that often varies across
dealerships,” said Matthias Stoever, Co-Founder and CEO of RockED.

“By completing this certification, teams gain a consistent foundation and the confidence to make better, more informed decisions.”

Overall, the partnership reflects a continued and shared commitment by RockED and VINCUE
to deliver standardized, brand-agnostic education for inventory lifecycle management across the
automotive retail industry.

For more information about RockED, visit https://www.rocked.us/. To learn more about
VINCUE, visit https://www.vincue.com/.


About RockED

RockED is the premier people development platform for the automotive industry, supporting the entire employee lifecycle from pre-hire and onboarding to upskilling and career transitions. With microlearning content, gamified delivery and real-time feedback, RockED is educating the automotive workforce and solving the industry’s greatest business challenges. For more information, visit https://www.rocked.us/.

About VINCUE

Founded in 2015 in Kansas City, MO, VINCUE is an end-to-end inventory lifecycle management and market pricing platform for automotive dealerships. Led by CEO Chris Hoke (former engineering leader at VinSolutions) and President Danny Zaslavsky (managing partner/GM of Country Hill Motors), VINCUE aggregates data daily from 45,000+ dealer websites. The company completed a Series B round led by Holman and employs 51–200 team members.

Media Contacts:
Stephanie Woelfel
RockED
Director of Marketing
stephanie.woelfel@rocked.us