Announcing the 2025 RockED Dealer Champion and Elite Awards
This year, RockED recognizes the dealerships and individuals who set the pace for learning and engagement across the platform in 2025. Two awards, Dealer Champion and RockED Elite, highlight top performance in both activity and learning.
The RockED Dealer Champion Award
The Dealer Champion Award honors dealerships that lead the industry in developing their people through a strong commitment to learning on RockED. This award celebrates consistency, highlighting organizations that demonstrate sustained learning habits over time rather than short-term spikes in activity. By focusing on ongoing participation and stable engagement, RockED spotlights dealerships that have embedded learning into the way their teams operate.
“What excites me most about the recipients of the Dealer Champion Award is that they did not just drive engagement, they built a culture of learning. They have embedded growth into the way their teams operate, and that is what separates good from great,” said Tania Van Thof, Vice President of Learning Strategy at RockED.
This year, 35 dealerships earned this recognition, placing them among the top 10% of dealers demonstrating consistent commitment to learning and development.
2025 Dealer Champion Award Recipients
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Audi Indianapolis Casa Ford Lincoln Classic Honda Orlando Dahl Hyundai Mazda Subaru La Crosse Garden State Honda Gillman Honda Houston Hendrick Honda South Blvd Horne Dodge Chrysler Jeep Nissan Globe Huntington Honda Jaguar Land Rover Alexandria Jaguar Land Rover Charlotte Jim Trenary Chevrolet O'Fallon Lindsay Honda Mercedes-Benz of Warwick Mitchell Nissan North Georgia Toyota Nourse Chillicothe Automall |
Pacifico Hyundai Mazda Ford Pinegar Honda Rick Case Hyundai/Genesis (Davie) Rick Case Hyundai/Genesis (Plantation) Rick Hendrick City Chevrolet Russ Darrow Chrysler Dodge Jeep Ram of Madison Russ Darrow Honda Russ Darrow Kia of Madison Russ Darrow Nissan of Milwaukee Sames Laredo Ford Sentry Ford Lincoln of Medford Tom Wood Lexus Tom Wood Nissan Tom Wood Richfield Bloomington Honda Tom Wood Subaru Vinfast Tom Wood Volkswagen of Noblesville Wayne Akers Ford |
The RockED Elite
The RockED Elite Award acknowledges individual users who led in learning activity on the RockED platform in 2025. These users went beyond baseline participation, consistently engaging with a high volume of content and demonstrating a clear commitment to ongoing development.
This year, 50 users earned this distinction, placing them in the top 1% of learners for completing the most learning units.
2025 RockED Elite Recipients hail from the following dealerships:
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Audi Indianapolis Audi Northlake Autobahn Jaguar Land Rover Bay Ridge Honda BMW of Cincinnati North Casa Ford Lincoln Casa Nissan of Prescott Classic Honda Orlando Driver's Mart Winter Park Ford of Kendall Holler Honda Orlando Holler-Classic Automotive Group Huntington Honda Jim Ellis Automotive Group Jim Ellis Toyota of McDonough Mercedes-Benz of Warwick Mitchell Hyundai |
Mitchell Nissan Pacifico Hyundai Mazda Ford Rick Case Audi Gwinnett Rick Case Honda (Davie) Rick Case Hyundai/Genesis (Davie) Rick Case Hyundai/Genesis (Plantation) Rick Case Kia (Duluth) Rick Case Kia of Sunrise Rick Case Maserati/Alfa Romeo Russ Darrow Corporate Russ Darrow Honda Russ Darrow Kia Madison Smith Haven Chrysler Jeep Dodge Ram Tom Wood Ford Tom Wood Powersports South Tom Wood Subaru VinFast |

