What is Micro-learning? And Why is it so Beneficial for Car Dealers?

2 Minutes Read

Micro-learning is an educational approach that delivers small, focused units of learning content in short, easily digestible formats. These bite-sized modules typically last from a few seconds to a few minutes and cover a specific topic, concept, or skill.

Think of it as TikTok Learning for your dealership.

Micro-learning leverages technology, often through digital platforms or mobile apps, to make learning accessible, engaging, and convenient. Micro-learning is beneficial for car dealerships for several reasons:

1. Cost-Effective:

Creating and delivering micro-learning content can be cost-effective for dealerships compared to traditional classroom-style training from consultants or trainers. It reduces the need for extensive resources and time commitments. Who has time to spend a day in the classroom and be off the floor or drive?


2. Immediate Application:

Since micro-learning modules are short and focused, dealership staff can immediately apply what they've learned in their day-to-day tasks, enhancing their skills and providing tangible benefits to the dealership.


3. Performance Improvement:

Micro-learning can address specific performance gaps or areas where dealership employees need improvement, leading to more effective skill development. For example, Handling Affordability Concerns in Sales, and Managing Comeback Customers in Service.


4. Continuous Learning:

The automotive industry is constantly evolving, with new vehicle models, technologies, and market trends. Micro-learning supports continuous learning, enabling Dealership Principals, General Managers, General Sales Managers, and Service/Fixed Ops Directors to level up their teams with a process for which they can hold their people accountable.


5. Time Efficiency:

Car dealerships are fast-paced environments, and employees often have limited time for formal training. Micro-learning allows busy Sales Associates and Service Advisors to access training materials during short breaks or downtime, efficiently using their time and reducing idle time.


6. Convenience:

Micro-learning can be accessed on various devices, including smartphones and tablets, allowing dealership employees to learn on the go or in their preferred environment. Many of our RockED learners complete learning on their commute, during breaks, or when walking their pets.


7. Focused Learning:

Each micro-learning module addresses a specific skill or topic, eliminating information overload and allowing dealership employees to concentrate on precisely what they need to know. This focused approach is precious in the automotive industry, where attention is low, and knowledge about vehicle models, features, and technologies is required.


8. Retention:

Short, frequent bursts of learning are more likely to be retained by dealership personnel than longer training sessions. Micro-learning often incorporates techniques like spaced repetition and regular quizzes to reinforce learning.


9. Engagement:

Micro-learning modules can incorporate interactive elements, such as leaderboards, quizzes, games, and badges, making learning more engaging and enjoyable for dealership learners.


10. Personalization:

Dealership employees can choose the specific micro-learning modules that align with their needs and interests. This personalization fosters a sense of autonomy and motivation for learning.


11. Accessibility:

Micro-learning content is accessible to dealership employees wherever they are, reducing barriers to training participation and ensuring that frontline staff can access information when needed.


12. Scalability:

As car dealerships buy new locations, open new points, or new employees join, micro-learning can be easily scaled to accommodate a larger workforce without significant logistical challenges. Customizing the content for micro-learning puts dealership groups in a position of control to drive agility and high dealership talent mobility.



In summary, micro-learning is beneficial for car dealerships because it aligns with the unique demands of the automotive industry, where employees need to continually acquire knowledge about specific vehicle models, technologies, and market developments. It provides an efficient and effective way to keep staff informed and skilled while minimizing disruptions to daily operations.