What the Top 10 Tells Us About 2026

At RockED, we're always watching what our users do — not to check boxes, but because the data tells a story. And right now, that story is a great one.

What the Top 10 Tells Us About 2026 

We recently reviewed our most-watched Guides heading into 2026, and what we uncovered was more than just a list…it was a roadmap. It revealed a clear pattern of dealerships doing what the best have always done: building success from the ground up.

Here's what stood out most: within the top 10, you could see natural progressions of learning — topics that flow from one to the next the way a strong career actually develops. Guides like Make A Lasting Impression Over the Phone and The Mobile Service Opportunity didn’t just perform well individually; they resonated because users had already developed the foundation to fully benefit from them. That's the RockED pipeline system working exactly the way it was designed to.

"Our top-performing topics reflect where dealerships are feeling the most pressure... and the most opportunity. Teams are leaning into mindset, communication, and leadership because they know that's what directly impacts performance every single day."

  Tania Van Thof, VP of Content Strategy

If you break down the top 10, a clear theme emerges: six of the top guides are rooted in leadership, communication, and team performance. Two are focused on AI. Two are about pipeline growth and new revenue opportunities.

Dealerships aren't skipping straight to Create an AI Strategy. They're starting with Getting In A Winning Mindset. They're mastering What Do I Say on the Phone before they tackle automation. They're building the human infrastructure first, then layering in the tech.

"What rises to the top isn't random — it's practical. These topics are being watched because they solve real problems in real time: how to build a pipeline, how to communicate more effectively, and how to lead teams that can actually execute."

   Tania Van Thof, VP of Content Strategy

That sequential thinking matters. It means dealerships are taking the time to understand before they act, which is exactly the kind of structured, intentional approach that separates the good from the great.

 What the Top 10 Tells Us About 2026  

The data tells us that RockED users aren't just showing up. They're growing consistently in the direction that will take their careers and their dealerships to the next level.

RockED was built for exactly this kind of progress. It’s not a one-time training event. Each Guide builds on the last, and each minute spent is an investment for the future.

2026 is the year our user base keeps growing. The top 10 proves they already are.