PromptPath and RockED Launch Certification Program to Improve Sales Conversation Outcomes for Automotive Dealers

FORT LAUDERDALE, Fla. – October 27, 2026 – PromptPath and RockED have partnered to launch a role-based certification program for dealership sales employees and managers, providing training on PromptPath’s AI-powered conversation intelligence platform.

The partnership combines PromptPath’s technology to support and analyze dealership customer phone conversations with RockED’s automotive training platform to provide role-specific learning for PromptPath users.

Developed by RockED in partnership with PromptPath, the program includes certification pathways for dealership sales employees, BDC, service, F&I personnel and managers, with training specific to each role’s use of the platform. The partnership will also include a selection of guides from RockED’s foundational phone skills, negotiation and objection-handling library.

According to the 2025 NADA Dealership Workforce Study, annual employee turnover across dealerships is 42%, creating an ongoing need for dealerships to onboard and train new employees. Through the partnership, PromptPath dealers will have a self-paced option for employee training and onboarding that supports PromptPath’s customer success team as it continues to assist dealerships directly.

"PromptPath is about improving the phone and conversation experience for both the customer and dealership personnel. As dealers invest in their teams, PromptPath and RockED share a common approach to improve and support people, not replace them," said Jason Barrie, Chief Operating Officer of PromptPath. "Partnering with RockED is a great opportunity to provide our dealer partners with a solution that strengthens phone skills and conversation skills, with training on our platform."

The certification will use microlearning to cover both PromptPath’s platform and best practices for effective customer conversations. Sales employees will learn how to apply PromptPath efficiently in their daily work, while the manager pathway will include additional training on reviewing calls and understanding performance data to improve employee coaching.

“Training is most effective when employees can connect what they learn directly to their day-to-day responsibilities,” said Matthias Stoever, Co-Founder and CEO of RockED. “Through our partnership with PromptPath, sales employees and managers can build their understanding of the platform alongside the communication and coaching skills that support their roles.”

The partnership reflects a shared focus by RockED and PromptPath on training dealership employees to use AI technology effectively while strengthening customer communication skills that support appointment setting and sales performance.

For more information about RockED, visit https://www.rocked.us/ or download the app. To learn more about PromptPath, visit https://promptpath.ai/.

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About RockED

RockED is the premier people development platform for the automotive industry, supporting the entire employee lifecycle from pre-hire and onboarding to upskilling and career transitions. With microlearning content, gamified delivery and real-time feedback, RockED is educating the automotive workforce and solving the industry’s greatest business challenges. For more information, visit https://www.rocked.us/.

About PromptPath

PromptPath is a person-to-person conversation platform built for automotive dealerships. The platform brings the needs of customers back front and center by enabling dealers to capture, preserve, and activate customer conversations across their dealership. Powered by proprietary AI-enabled technology, PromptPath guides your team through meaningful conversations with customers by prompting, coaching, call tracking, and customer context. The result is improved appointment rates, sales performance, and profitability, turning every conversation into results. For more information, visit: https://www.promptpath.ai/.

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