Introducing Technician Development

 

Today’s technicians need more than technical know-how — they need strong foundations from the start and essential soft-skills to succeed.

With 795,000 technician roles left unfilled in 2023 and demand projected to climb with 466,000 new positions by 2027, it's no longer just a staffing issue—it’s an industry issue. 

RockED fills the gap.


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Solutions for long-term impact

 

Technician turnover drags down service revenue, extends customer wait times, and chips away at the culture essential for high-performing dealerships.


At RockED, we don’t believe in trial-by-fire learning. We believe learning and development can solve big problems, change behaviors, and make profitability sustainable.


We don’t have a shortage of interest—we have a shortage of leadership, communication, and intentional development. If we want techs to stay, we have to give them a path, not just a paycheck.

Chris Craig

RockED Fixed Operations Content Owner

Chris Craig - Transparent - 1080x1080

See what we are solving and how

Tech Dev Filming Photo

Our new Technician Development Collections, launching June 2025, offers comprehensive curricula engineered to fast-track technician success and transform service department culture—turning today’s retention crisis into tomorrow’s competitive advantage.

Technician shortages are impacting service performance.

Onboarding is inconsistent, and valuable time is lost getting new techs up to speed.

Soft-skills among technicians are deficient and compromising the customer experience.

Leadership struggles to retain and grow technician teams due to a lack of soft-skills and shop culture training.

 

Each journey is fast-paced, gamified, and designed around real-world dealership environments to ensure maximum engagement and immediate application.

Onboarding Collection
Available June 2025
For new entrant technicians and tech school students, this collection covers essential roles, shop culture, preparation for success with soft-skills like time management and proper documentation, and tips on how to become more efficient and productive overall.
Leadership Collection
Available late 2025
For technician leaders like directors, managers, foremen, and others, this collection compliments Technician Onboarding by providing Technician Leadership with the tools they need to develop and grow the base skills their Technicians learned from Technician Onboarding to secure higher levels of Technician retention.
Matthias Stoever_RockED CEO

Technician turnover is a billion-dollar drain on the industry. But it’s not inevitable. With the right training in the right moments, we can shape behaviors, elevate leadership, and create dealership experiences that technicians—and customers—want to be part of.

This isn’t just content. It’s transformation.

Matthias Stoever

RockED CEO