BMW Cinci North

Service departments are under pressure to maximize revenue opportunities while maintaining exceptional customer experiences. One of the most overlooked yet profitable areas? Tire and alignment sales.

BMW Cincinnati North, a leader in luxury automotive service, transformed its service advisor performance, customer engagement, and revenue growth by implementing RockED’s Tire Collection training. Over the past three years, this dealership has used RockED to build advisor confidence, drive measurable increases in tire-related conversations, and boost alignment sales—all without disrupting daily operations.

This case study showcases how a structured, results-driven learning solution can elevate any dealership’s service department, increasing profitability and customer trust. 🚀

For many dealerships, service advisors struggle to effectively sell tires, alignments, and other high-margin services. Despite the direct impact on customer safety and satisfaction, these conversations often don’t happen due to:

Lack of confidence in tire product knowledge.
Missed opportunities to educate customers on safety and performance.
Inconsistent sales approaches, leading to varied results across advisors.

BMW Cincinnati North recognized this gap and sought a scalable training solution that could equip their advisors with the skills to sell more effectively, without adding complexity to their roles.

RockED’s Tire Collection training gave BMW Cincinnati North’s service advisors real-world strategies they could apply immediately. The program focused on:

Product knowledge to build advisor confidence.
Effective talk tracks to make tire sales conversations natural and engaging.
Objection-handling techniques to help advisors overcome common customer hesitations.
Cross-selling opportunities, such as linking tire discussions to alignments and suspension services.

Designed for quick adoption and measurable impact, the training ensured that advisors could implement these skills on the service drive without disrupting workflow or requiring lengthy classroom sessions.