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BMW USA and RockED Re-invent Sales Enablement in Auto Retail

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New York, NY - BMW USA has partnered with RockED, a leading Performance Development platform, to support its 350+ BMW retail network partners with innovative sales enablement training. With over 10,000 brand ambassadors nationwide, nothing represents the BMW brand better than its retail network.

The partnership between BMW USA and RockED aims to provide BMW's Product Geniuses, Client and Service Advisors with the latest knowledge on:

  • xEV technology
  • BMW M high-performance cars, and
  • BMW brand experience


Sales Enablement Training

The co-produced learning content is delivered through the RockED mobile micro-learning solution, which offers bite-sized learning content that is easily accessible and can be completed on the go.

The partnership between BMW USA and RockED demonstrates the importance of sales enablement training in the automotive industry during transformation. Customer satisfaction and dealership profitability are highly influenced by frontline staff that turns transactions into experiences. The most effective way of improving is by investing in their skills and results.


RockED contact for more details:

  • Todd DeFelice
  • todd@rocked.us
  • 203-836-9506


About RockED:

RockED is the industry's leading Performance Development platform utilizing mobile and micro-learning to revolutionize how automotive retailers upskill and enable their workforce. By delivering bite-sized, engaging learning experiences through a user-friendly interface, RockED empowers employees to acquire knowledge anytime, anywhere.