FM Capital Invests in RockED to Accelerate the Future of Automotive Workforce Development

RockED has secured a strategic growth investment from FM Capital — a leading venture firm in mobility innovation. This milestone marks a powerful validation of RockED's mission to transform the automotive workforce through mobile-first, gamified learning that delivers real business results.

Fort Lauderdale, FL, June 4, 2025 - RockED, the premier people development platform for the automotive industry, today announced a growth investment from FM Capital, a venture capital firm focused on transformative investments in mobility. The investment will fuel RockED’s continued expansion by powering product innovation, content development, and broader market adoption across North America.

Chase Fraser, Managing Partner at FM Capital, added, “We were immediately impressed by RockED’s platform-based approach to workforce development. By unifying content from OEMs, dealerships, software providers, and other key vendor partners into a single, seamless experience, RockED is delivering a solution the automotive industry has long needed. We believe this model not only addresses the evolving training demands of today’s dealerships, but also sets a new standard for how automotive teams learn, grow, and perform.”

Built to meet the evolving needs of today’s dealerships, RockED delivers mobile-first, gamified microlearning that supports the entire employee lifecycle. From recruiting and onboarding to performance coaching, upskilling, and career mobility, RockED provides practical training that meets employees where they are. With FM Capital’s support, RockED will accelerate its efforts to address the industry’s most pressing workforce challenges, including high turnover, inconsistent training, and outdated learning systems.

“FM Capital’s belief in our platform and vision comes at a pivotal time for RockED,” said Matthias Stoever, CEO of RockED. “This investment accelerates our ability to equip every dealership employee with learning that drives results. Faster onboarding, stronger retention, better performance. It’s about creating a smarter, more agile automotive workforce, and we’re thrilled to have FM Capital with us for the road ahead.”

Dealerships using RockED report measurable gains in key performance areas, including:

• Up to 50 percent faster time-to-productivity for new hires
• Increased employee retention through relevant, on-the-job learning
• Higher CSI scores driven by better-trained customer-facing teams

Marco Schnabl, Co-Founder and Chairman of RockED, added, “We’re incredibly excited to have FM Capital join us as investors. They are one of the leading venture firms in the automotive technology space, and their investment is a powerful validation of what we’ve built. FM Capital understands the industry, has deep-rooted relationships, and knows what it takes to scale. Their involvement will help accelerate RockED’s growth and impact across the dealer ecosystem. It’s a strong proof of concept when an investor with their experience chooses to back us.”

This investment positions RockED to scale rapidly across the automotive retail ecosystem, building on its momentum as the go-to learning solution for performance-driven teams.

About RockED
RockED is the premier people development platform for the automotive industry supporting the entire employee lifecycle from pre-hire and onboarding to upskilling and career transitions. With microlearning content, gamified delivery, and real-time feedback, RockED is educating the automotive workforce and solving the industry’s greatest business challenges.

RockED: Develop people. Drive performance.

About FM Capital
FM Capital is an investment firm dedicated to transforming transportation, partnering with entrepreneurs to provide clean, safe and efficient movement of people and goods as well as to innovate the customer and dealer experience in the sale and service of vehicles. The firm's unique and proprietary investment sourcing process drives high quality deal flow while its rapport and active engagement with management drive portfolio performance. FM Capital is comprised of industry professionals with deep experience in both investing and operations across the automotive and mobility industry

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