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RockED joins GNYADA’s DDC Program

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Greater New York Automobile Dealers Association and RockED Join Forces to Innovate Dealership Performance and Skill Development:


The Greater New York Automobile Dealers Association (GNYADA), a trailblazer in empowering dealership success, and RockED, the leading technology provider for performance development in auto retail, announce their strategic partnership to put people and skills at the heart of the success of GNYADA’s dealership members.


Education, Innovation, Excellence

GNYADA has been pioneering cutting-edge programs to enable its dealership members to flourish in the fast-changing world of automotive retail. With a dedication to setting industry standards and serving as a model for automobile dealers associations nationwide, GNYADA has consistently championed innovation, education, and excellence.

RockED innovates how the auto industry onboards, develops and engages with high-performing personnel resulting in increased profitability. Its Performance Development Platform is designed to identify, grow, and amplify role-specific skills and talent, and thereby equip retailers with tools to build a team of A-Players who can thrive in the competitive automotive landscape.


Upskill GNYADA Dealership Staff

By joining forces, GNYADA and RockED create a dynamic synergy that will drive the success of automotive dealerships across the Greater New York area. This partnership allows GNYADA's dealership members to access RockED's cutting-edge solutions, empowering them to develop top talent, accelerate onboarding processes, and cultivate a culture of growth that fosters higher employee productivity, performance and retention.

RockED_Suzanne-Cochrane-General-Manager-Helms BrosSuzanne Cochrane, GNYADA Member of the Board and General Manager of Helms Bros, lauded the partnership, stating, "In today's fast-paced automotive industry, attracting, developing, and retaining exceptional talent is paramount. The partnership between GNYADA and RockED presents an incredible opportunity for dealerships to access the tools and expertise needed to build a team of high-performing professionals. This collaboration will undoubtedly enhance our ability to stay ahead in the ever-evolving marketplace."


The strategic alliance between GNYADA and RockED signifies a transformative step toward reshaping the automotive retail landscape, emphasizing the importance of investing in human capital and leveraging technology to drive dealership success. As the automotive industry continues to evolve rapidly, this partnership will empower GNYADA members to navigate the challenges and seize the opportunities that lie ahead.


For more information about RockED reach out to:

  • Todd DeFelice
  • Head of Sales
  • todd@rocked.us
  • 203.836.9506



The Greater New York Automobile Dealers Association is a leading trade association representing automobile dealerships in the Greater New York area. With a commitment to excellence and innovation, GNYADA empowers its members with programs and resources that help them thrive in the dynamic automotive retail market. For more information about GNYADA and its programs, please visit here.