Real Results in Real Time: How One Tire Certification Doubled Sales in Two Weeks

At RockED, we believe the right training can spark real transformation—and fast. That belief was put into action when a new dealer enrolled in the Dealer Tire Certification Program on the RockED platform. What followed became a textbook case of how timely, targeted training drives immediate impact ⬇️

The Moment of Truth

Just two weeks after one of the dealer’s service advisors completed the certification through RockED, the RockED team met with the dealer to review progress.

Looking back at April—before the training—the advisor had sold 13 sets of tires. Now, by May 13, he had already sold another 13 sets. In just half the month, he had matched his entire previous month’s total. The trend was clear: he was on track to double his tire sales, month over month.

As the dealer reviewed the numbers, the realization set in. The advisor had completed the certification on April 30, and now, by mid-May, was outperforming expectations. The connection was undeniable—training was directly driving performance.

The dealer acknowledged the results with enthusiasm. RockED’s training wasn’t just working—it was working fast.

Impact That Speaks for Itself

This moment wasn’t just about tires. It was about unlocking potential. It showed what happens when confidence, knowledge, and the right tools come together at the right time.

Dealer Tire recognized early on that effective training couldn’t rely on old-school methods alone. They partnered with RockED to bring their training content to life—making it more engaging, scalable, and impactful than anything a field rep could deliver in person.

And the RockED team ensured the certification stayed dynamic, up-to-date, and built to stick. That ongoing collaboration continues to elevate performance across the board.

This partnership has only just begun—but it’s already rewriting the outcomes for dealers.

RockED: Develop people. Drive performance. Don’t let another month pass you by.